NYX partners with Megan Thee Stallion on new body oil campaign
Published
April 22, 2026
NYX Professional Makeup is expanding its footprint beyond cosmetics with the launch of its new Fat Oil Body collection, fronted by three-time Grammy Award-winning artist Megan Thee Stallion.
The global campaign, set to Megan Thee Stallion’s track “Body,” leans into high-impact visuals and a “dripping in oil” creative concept, highlighting Caramelt Mami Body Oil, a glow-focused product positioned as the hero of the range.
“When you think of thee body, who better to launch thee body oil with than Megan Thee Stallion?” said Denee Pearson, global brand president.
“We are thrilled to partner with Megan as the star of this launch. As a global icon who radiates confidence, she perfectly embodies the bold, expressive energy of NYX Professional Makeup. With Megan leading the way as our Caramelt Mami, we’re ready to shimmer and shine all over the world –because when you NYX, you glow.”
The broader Fat Oil Body collection extends into lotions, butters, and mists available in four scent variations. The collection expands the brand’s beauty vision beyond the face into body artistry.
The Caramelt Mami Body Oil is available now via NYX Professional Makeup’s direct-to-consumer channels, with the full Fat Oil Body collection set to launch globally on May 1, 2026.
“I’m really excited to be part of NYX Professional Makeup’s Caramelt Mami Body Oil campaign and team up with a brand that celebrates boldness, beauty and individuality,” Megan said. “When it comes to the beauty industry, NYX always raises the bar, pushes boundaries and sets new trends, so it’s the perfect partnership. I know the Hotties are going to love what we’ve been working on together!”
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